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Commercials On Mobile Devices


July 07, 2019 - 317 views

Commercials on Mobile Devices

Q: Why do commercials sometimes play in the middle of a show when I’m listening on a mobile device?


A:
All of our players, mobile or desktop, feature a “pre-roll” audio commercial when you first start the stream. This covers a “buffer” period in which the player stores a certain amount of audio to aid with less interference, especially as your mobile device moves from one signal to the next. Sometimes when the connection is broken with our stream host momentarily, it is possible for another ad (or set of ads) to pre-roll when it reconnects. It requires a total loss of connection to do this, a buffering period of silence should not require a re-connection, and therefore should join the radio stream without the need for a pre-roll.

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